our mission

Nurture Nest is a store front community founded on the principle of parenting naturally. Offering parents the essential products and tools needed to raise their children in a “modern natural environment.”We have a wide range of eco-friendly, USA-made, hand crafted, and local products to meet the needs of every parent trying to provide the best for themselves and their family. Educational opportunities and classes to demonstrate and explain how to implement these practices into their household are also offered on a weekly basis. Class topics for parents, children, and families include a range from Cloth 101 to pre-natal yoga and guided meditation, to photo mini sessions and everything in between. We offer a lending library service and baby wearing education with our selection of carriers. Nurture Nest strives to be an asset to both the local community of Niantic and also as a source for information and connection throughout the east coast.

“We believe Niantic is the perfect place to offer a business seeking a community-oriented approach to natural parenting,” Nurture Nest Co-Owner Korie Witcraft said. “We chose Niantic for the feel, this town has such a fantastic sense of community. You feel it as you take a walk down Main Street. It has grown so much over the years and living in the community has brought us an even stronger tie to the area. Before we started looking for a space we knew exactly where we wanted to be. We are excited to bring this store to the area and to give families choices and a personal experience when it comes to shopping for products for their families and friends.”

Explore our website or contact the store for more information on events, products, and other offerings!

our team

I’m a mom of two, ages 3 and 6. My passion for raising children naturally began when I became a mother for the first time at a very young age. I was living in Bozeman, Montana, far away from my extended family and only had friends to provide me with support. Other parents my age seemed to resent becoming parents and made it look exhausting, laborious, and scary. In my heart I knew there must be a better way, a way in which I could not only enjoy being a parent but also provide my child with the life they deserve on a college student budget.

A benefit to my generation is having all information at my fingertips so I took to the internet and researched everything I possibly could. I began cloth diapering to save money on diapers, I decided to breastfeed so I wouldn’t have to purchase bottles or formula, I found an inexpensive carrier and decided to wear my child instead of purchasing an expensive stroller. Stepping into the natural parenting world only sparked my interest. All of a sudden I discovered there were diapering options, different carriers, products to help make breastfeeding easier, and all of my old wooden toys I had as a child were suddenly safer and more stylish than the plastic alternatives. I found other parents who were loving their lives as parents. I did more research and made more contacts and friends who felt the same way I did.

When I was six months pregnant with my second child I was hired by The Natural Baby Company. This was a significant risk on their part but the manager assured me more than once that my passion and drive let her know she had made the right choice. I had been an avid customer before even applying. Despite being on a tight budget I would spend what money I did have on high quality products for my children that also made my life significantly easier and more enjoyable as a new parent. It was also important to me to support a small, family‐run business. If I was going to spend my money on more expensive but higher quality products I wanted it to go to a local family who were trying to provide for their own children. I was finally able to step into a position where I could spread my love and knowledge of natural parenting to many other families. I learned about the different types of diapers and was able to demonstrate how to use them and what the differences were in person. I had the opportunity to work with families who were curious but confused and nervous about making that big of an investment. I partnered with the local birth centers and lactation consultants to help give women resources outside of my expertise. I became entwined and close with the individuals and families within the natural parenting community.

When I moved home to Connecticut I had a difficult time finding a place that was close or similar to the community I had built in Montana. It wasn’t until I started speaking to other parents in the area that I realized I was not the only one who was missing this sense of community and belonging within the natural parenting circle. When I brought this up to my cousin, Korie, who was a great parenting resource for me, we decided this was something we could grow here in Niantic.

I am the mother of 2 girl’s ages 6 years and 2 years, I have been in the childcare field for over 13 years, starting as a teacher in an established daycare and for the past 7 years running my own in home daycare. My passion for natural parenting came when we made the decision to try and get pregnant and learning that we would have to go through IVF (In‐vitro fertilization) to do so. Struggling through that process emotionally and physically in such a medical and sterile environment made me strive to have as natural of a pregnancy and labor and delivery as I could. We were one of the lucky ones, after a failed attempt we got pregnant with our first daughter and I was able to have a natural labor and delivery. When you meet your child you want nothing more in this world then to handle them with love and care and provide a safe and nurturing environment for them. We live in such a plastic and processed world and when placed in the position to raise a child in that I started to look into ways I could limit those items and found I was not alone.

I started with trying to navigate the world of cloth diapers and just between my first child and my second the market has evolved so much in just a few years. I ran into so many road blocks, getting build up on the diapers, giving my child a rash, having sizing issues and not even sure on the style that would suit us. I had so many questions, I turned to the internet which was an over whelming flood of everyone’s opinions however not a place I could go directly that offered demonstrations. You tube videos are also very confusing and not helpful to watch something and then attempt to try it on a moving target. I felt over whelmed and by the time we started to get it together my daughter no longer needed diapers.

I was excited for my second pregnancy to have my cousin Knikka in Montana and working in a retail store to guide me through choosing a fantastic cloth diaper and introduce me to baby wearing, which is a fantastic tool to know when you have multiple children running around. Within the past year my passion for natural parenting has extended into helping mothers in the area by talking about cloth diaper options, natural toy option, and loaning my carriers out giving mothers a lifesaving tool in surviving multiple children. I am so excited to see moms wanting to explore this world. I know with our passion for this field and our knowledge of our products we will be able to change the lives of the families that we reach.

You may catch Becky some days at Nurture Nest when Knikka and Korie take a much needed day off.

Becky lives in East Lyme with her husband Kevin, her dog Ember and is the proud Mama of Conor and Cara. Her future dreams are of seeing her kids grow up happy, healthy and successful, traveling with her husband and running a half marathon.

Her favorite place that she has ever been is Cape Cod. Although she has traveled a lot she still loves this local spot: the magical beaches and towns, sandy feet, sunshine and happiness.

A few of her favorite things: Funfetti cupcakes, Bravo reality, family walks, historical fiction and snuggling with her black lab.

Being a Mom has changed her. “I used to put myself first a lot before having kids. Now they’re the first thing I think about when I wake up, the last thing I think about before going to bed, and often what I think about when I’m up during the night. I wouldn’t have it any other way! They make me want to be better, do better, and bring me joy unlike anything I’ve experienced before.”

Jackie has been helping us out with some blog posts, ads and you may catch her and baby Aurelia in the store on occasion.Jackie lives in Groton Long Point with her husband, Eric and her baby girl Aurelia. Her future dreams are to travel the world with her growing family, to be able to hold a handstand and to raise a pack of strong, kind and confident little ones who know their roots and their African famiiy- Jackie’s husband is from Ghana.

Her favorite place that she has even been is the Serengeti during the Great Migration but a big part of her heart is in Winneba, Ghana where she lived for two years and met her husband and some of her best friends.

A few of her favorite things: Dancing, coconuts, exploring, making impulsive decisions and listening to the Ladysmith Black Mambazo on repeat.

Being a mom has really made her grow. “ I find myself laughing, dancing and singing more. My days are brighter now and I am more self aware. Having a baby you are very aware of how you carry yourself, what you say, what you do and what you eat. I’ve also learned through Aurelia that I must seek out my dreams. I can not wish for her to be exactly who she is unless I too, am exactly me and live the most extraordinary life I could imagine.”

Coming Soon!

Nicole is the mother of a 20 month old son and expecting a daughter in June 2017. She resides in Quaker Hill with partners Donna and Rhonda their has 4 dogs.

Nicole has been employed at Korie’s home daycare for the past year and half and loves it! Previously she was a literacy tutor and substitute teacher at local elementary schools. She has a degree in Elementary Education.

Nicole’s favorite place is Disney World. She shares her love with her son and can’t wait for him to experience the magic himself!

Nicole enjoys spending time at the pool with family and friends during the summer. She recently tried prenatal yoga at Nurture Nest for the first time and loves it. She would like to continue doing yoga throughout her pregnancy and after her daughter is born.  

Being a mom has really made her grow: “My son is my #1 priority which is a change from before where I always put myself first. He brings so much joy into my life and I strive to be a positive role model. I want my children to grow up in a loving, peaceful, happy environment. I can’t control what is happening in the big world, but I can control his home world.”