our mission

Nurture Nest is a store front community founded on the principle of parenting naturally. Offering parents the essential products and tools needed to raise their children in a “modern natural environment.”We have a wide range of eco-friendly, USA-made, hand crafted, and local products to meet the needs of every parent trying to provide the best for themselves and their family. Educational opportunities and classes to demonstrate and explain how to implement these practices into their household are also offered on a weekly basis. Class topics for parents, children, and families include a range from Cloth 101 to pre-natal yoga and guided meditation, to photo mini sessions and everything in between. We offer a lending library service and baby wearing education with our selection of carriers. Nurture Nest strives to be an asset to both the local community of Niantic and also as a source for information and connection throughout the east coast.

“We believe Niantic is the perfect place to offer a business seeking a community-oriented approach to natural parenting,” Nurture Nest Co-Owner Korie Witcraft said. “We chose Niantic for the feel, this town has such a fantastic sense of community. You feel it as you take a walk down Main Street. It has grown so much over the years and living in the community has brought us an even stronger tie to the area. Before we started looking for a space we knew exactly where we wanted to be. We are excited to bring this store to the area and to give families choices and a personal experience when it comes to shopping for products for their families and friends.”

Explore our website or contact the store for more information on events, products, and other offerings!

our team

I am the mother of 2 girls, aged 6 years and 2 years.  I have been in the childcare field for over 13 years, starting as a teacher in an established daycare and for the past 7 years running my own in home daycare. My passion for natural parenting came when we made the decision to try and get pregnant and learning that we would have to go through IVF to do so. Struggling through that process emotionally and physically in such a medical and sterile environment made me strive to have as natural of a pregnancy, labor and delivery as I could. We were one of the lucky ones, after a failed attempt we got pregnant with our first daughter and I was able to have a natural labor and delivery. When you meet your child you want nothing more in this world then to handle them with love and care and provide a safe and nurturing environment for them. We live in such a plastic and processed world and when placed in the position to raise a child in that I started to look into ways I could limit those items and found I was not alone.

I started with trying to navigate the world of cloth diapers and just between my first child and my second the market has evolved so much in just a few years. I ran into so many road blocks, getting build up on the diapers, giving my child a rash, having sizing issues and not even sure on the style that would suit us. I had so many questions, I turned to the internet which was an over whelming flood of everyone’s opinions however not a place I could go directly that offered demonstrations. You tube videos are also very confusing and not helpful to watch something and then attempt to try it on a moving target. I felt over whelmed and by the time we started to get it together my daughter no longer needed diapers.

I was excited for my second pregnancy to have my cousin Knikka in Montana and working in a retail store to guide me through choosing a fantastic cloth diaper and introduce me to baby wearing, which is a fantastic tool to know when you have multiple children running around. Within the past year my passion for natural parenting has extended into helping mothers in the area by talking about cloth diaper options, natural toy option, and loaning my carriers out giving mothers a lifesaving tool in surviving multiple children. I am so excited to see moms wanting to explore this world. I know with our passion for this field and our knowledge of our products we will be able to change the lives of the families that we reach.

You may catch Becky some days at Nurture Nest when Knikka and Korie take a much needed day off.

Becky lives in East Lyme with her husband Kevin, her dog Ember and is the proud Mama of Conor and Cara. Her future dreams are of seeing her kids grow up happy, healthy and successful, traveling with her husband and running a half marathon.

Her favorite place that she has ever been is Cape Cod. Although she has traveled a lot she still loves this local spot: the magical beaches and towns, sandy feet, sunshine and happiness.

A few of her favorite things: Funfetti cupcakes, Bravo reality, family walks, historical fiction and snuggling with her black lab.

Being a Mom has changed her. “I used to put myself first a lot before having kids. Now they’re the first thing I think about when I wake up, the last thing I think about before going to bed, and often what I think about when I’m up during the night. I wouldn’t have it any other way! They make me want to be better, do better, and bring me joy unlike anything I’ve experienced before.”

Coming Soon!